Please read the "What is a TSL Shoppette?" article before reviewing this article.
Overview
You now know all about a TSL Shoppette.
Now you're looking to start leveraging this capability since your Seller account meets all the prerequisites.
This article is for you!
Shoppette Creation GIF
This is the TL/DR version. We recommend you use your desktop device (running macOS or Windows) running Google Chrome to create and manage your Shoppettes. 🖥️
Shoppette Creation Guide
Video
- Upload a 9 x 16 video that is between 15 and 90 seconds long. See the screenshot below these bullet points for all requirements.
- Note: If your video does not meet the requirements, you can replace it later.
- Please wait while your video finishes uploading. Once complete, you will automatically be taken to select the products you want to add to the shoppette.
Products
A maximum of 5 products can be attached to a Shoppette. These products must be from your store-channel and cannot be reordered.
Once the Shoppette is published to a social media destination, the products will appear in the commenting user’s direct messages, sorted by product ID. Affiliate products from the influencer’s store-channel can also be included
Shoppette Details
Create a title and description for your Shoppette and associate it with relevant hashtags.
Hashtags linked to your products will automatically be inherited by the Shoppette.
Note: Descriptions have a limit of 1,800 characters, and hashtags are capped at 400 characters to comply with social media platform restrictions.
Social Media Destinations
Each Shoppette can be published to up to 8 social media destinations (e.g., Instagram Reels, Facebook Reels) and will remain shoppable for 7 days after publication.
By default, all shoppettes are stored in TalkShopLive and will be enabled once we enable the feature in our platform.
Important Notes:
- Collaboration posts are not supported on Facebook or Instagram with this functionality.
- If your Instagram Reels are automatically shared to Facebook Reels, the shop functionality will not carry over to Facebook.
- Facebook Cover Photo: Refer to the guidelines for the Facebook cover photos for reels. You will need to upload a cover photo once you publish the shoppette to social media.
- Instagram Cover Photo: Custom cover photo specifications will be in the tooltip in the upload flow at this stage.
Publishing your Shoppette
When you publish a Shoppette, it is distributed to the following destinations:
- TalkShopLive: Shoppettes will appear on the TalkShopLive platform. Note: The Shoppette player will be gradually implemented across TalkShopLive throughout 2025.
- Facebook: If a Facebook page is configured as a destination, the Shoppette will be published as a Facebook Reel.
- Instagram: If an Instagram for Business account is configured, the Shoppette will be published as an Instagram Reel.
Ensure destinations are properly configured to maximize visibility and engagement. Other platforms will be rolled out in due time.
While publishing to social media, your draft shoppette will go into publishing status. Given that we're publishing the shoppette across multiple platforms, this publishing state can take a while. Whilst we've built shoppettes to be robust in this publishing state, there are a few known errors you might encounter with social media publishing to Meta platforms. These errors are:
- Upload error
- Processing error
- Copyright error
For the upload and processing errors, which can happen on any chosen destination across Facebook or Instagram, our software will give three opportunities to re-attempt publishing the shoppette. Once these three attempts are exhausted, we will ask you to remove the destination and publish without it.
The copyright error means your shoppette was successfully published; however, your audio was struck down due to copyright reasons. You then need to select a new audio track for your reel via Instagram's approved tracks list. Note that this error is not fixed inside TalkShopLive's shoppettes management but through Instagram's digital properties.
The TSL Shoppette on Social Media
Once successfully published, your shoppette will live in TalkShopLive, Facebook, and Instagram. In the future, we'll expand the number of external destinations to which you can publish your shoppette.
Throughout 2025, we will be weaving the shoppettes throughout TalkShopLive's digital properties.
In Meta's ecosystem—Facebook and Instagram, to be specific—the shoppettes will live as reels. They will be distinguished by the ephemeral image overlay that will pop up in the first and last 5 seconds of the reel. The image overlay states that the reel is "Made Shoppable by TalkShopLive." The Made Shoppable by TalkShopLive trademark is our signature way to let your audience know that there is a neat shoppability mechanic in the reel. All they have to do is comment, "SHOP." Please ensure to give your audience a heads-up that they have to comment "SHOP" to get a DM to the products associated with the reel.
Below is a mock-up of the image overlay in action!
After 7 Days of Shoppability has ended
After your 7 days of shoppability have ended, we recommend you tweak the language of the shoppette to highlight that the reel is no longer shoppable on social media. Please ensure to link users to your TalkShopLive store-channel so they can see the latest and greatest from your hybrid store and video channel front.
Inside TalkShopLive, shoppettes will always be shoppable. Once your products are out of stock, in our systems, we will ensure to highlight that the products are no longer available; however, we still value the video entity of the shoppette as worthy of being perused by users in our marketplace.
Deleting your Shoppette
For a wide variety of reasons, you might want to delete the shoppette. You will be able to readily do this for the TalkShopLive and Facebook destinations. However, for Instagram, you will need to go to your Instagram account and manually delete the shoppette.