Overview
TSL Shoppettes are short, vertical (portrait-oriented) shoppable videos up to 90 seconds long, tailored for TalkShopLive’s marketplace and optimized for social media platforms like Instagram and Facebook. These bite-sized video segments allow brands, retailers, and influencers to create engaging purchase experiences that seamlessly integrate with major social channels, enabling direct interaction and transactions with their audiences across platforms.
TSL Shoppettes operate similarly to our shoppable simulcast technology for Facebook and Instagram, enabling seamless integration across platforms. Just like how shoppable simulcasts allow real-time interactivity and purchasing during live streams, Shoppettes empower audiences to engage and shop directly from short, compelling video segments shared on social media or the TalkShopLive marketplace.
To engage with a TSL Shoppette on social media, all the audience member needs to do is comment "SHOP" directly on the Shoppette reel. Comments trigger the purchasing flow, making it easy for viewers to shop seamlessly while engaging with the content. The buyer can then use TalkShopLive's standard or express checkout (using Apple Pay) lanes to complete an order for the product.
Check out our features page to better understand the impact TSL Shoppettes and other other live commerce features can have on your go-to market strategy, and ultimately, your bottom-line.
Note: The sizzle below highlights how powerful your TalkShopLive account becomes when you enable our platform to plug in to your existing audience networks.
Prerequisites for TSL Shoppettes access
- You need to have completed your registration as a Seller on TalkShopLive.
- If you are going to leverage posting a TSL Shoppette to Facebook:
- Your Facebook account must be at least 60 days old.
- Your Facebook page must have at least 100 followers.
- You need to have at least scheduled a live show on TalkShopLive with Facebook successfully added as a simulcasting destination.
- Note: We need these permissions to post on Facebook on your behalf.
- If you are going to leverage posting a TSL Shoppette to Instagram:
- You need to have at least 10,000 followers on your Instagram for Business account
- You need to have at least scheduled a live show on TalkShopLive with Instagram successfully added as a simulcasting destination.
- Note: We need these permissions to post on Instagram on your behalf.
Getting to the Shoppette Management page
- Ensure you are logged in to TalkShopLive through your Seller account.
- Navigate to TSL Shoppettes from the menu (You Profile > Your Channel > TSL Shoppettes)
Note: The Shoppettes icon/option will not appear in your menu if your account doesn’t meet the prerequisites.
Follow these steps to reach the Shoppette Management page, where you can manage and create your TSL Shoppettes. Once on this page, you’ll be ready to create your first Shoppette! 🎉
Here’s what it should look like:
As you create and publish TSL Shoppettes, your management hub will grow into a convenient one-stop shop, displaying all your TSL Shoppettes in one place.
Creating Shoppettes
The following article goes into the nitty-gritties of creating and managing TSL Shoppettes.