Introduction
This knowledge base article provides a comprehensive guide for Seller-Streamers to simulcast their live streams to Instagram using TalkShopLive. It outlines the prerequisites, setup instructions, and detailed workflows to ensure a smooth simulcast experience.
Prerequisites
Instagram Account Requirements
- Professional Instagram Account: The Seller-Streamer must have an Instagram for Business or Instagram for Creators account.
- Connected Facebook Account: The Instagram account must be linked to a Facebook business account.
- Followers: A minimum of 10,000 followers on Instagram is required. We built this feature with the goal to support brands and personalities that had reached a critical threshold in audience size in Instagram.
Device and Software Requirements
Device Recommendations
Live streaming has high computing demands and even higher demands on the quality and strength of your networking. Older devices running on poor network signals will have a lot of trouble putting running a live streaming session.
Below are our minimum recommendations for your devices:
| Device Type | Software Platform | Configuration |
| Desktop | Windows |
|
| Desktop | macOS |
|
| Mobile | iOS |
|
- Unified Device Flow: Use Instagram Live Producer on a desktop browser to retrieve RTMP URL and keys for live streaming.
- Two-Device Flow Support: Use one device to go live on Instagram — e.g. your mobile phone via the Instagram app — and another to go live on TalkShopLive.
- Permission Settings: Enable “Allow access to messages” under the Connected Tools section of Message Controls in the Instagram Professional account.
Setup and Configuration
Linking Instagram to TalkShopLive
-
Connect Instagram via Facebook:
- Link your Facebook business account to TalkShopLive during show setup under Streaming Destinations.
- Ensure Facebook is linked to the Instagram Professional account.
- Use the refresh button to update Facebook page and Instagram connection information.
- TalkShopLive systems will store and manage the established connection. Next time you set up a show, these destinations will be retrieved from our records.
Permissions Required for Instagram Simulcasting
- Analyze: Access to Instagram insights.
- Messaging: Ability to send messages.
- Moderate: Manage comments.
- Archive: Save live streams.
- Commenting: Post comments on behalf of the streamer.
Instagram Requirement Checks
Before going live with your Instagram shoppable simulcast, ensure the following settings are correctly configured on Instagram to enable messaging and comment-triggered shopping:
1. Message Reply Settings
Path: Settings and Privacy → Messages & Story Replies → Message Controls/Requests → Connected Tools
Ensure “Allow Access to Messages” is toggled ON
2. Allow Comments
Path: Settings and Privacy → Comments
➤ Ensure “Allow Comments from EVERYONE” is selected (for Posts & Reels)
3. Archive Live Video
Path: Settings and Privacy → Archiving and Downloading
➤ Ensure “Save live to archive” is toggled ON to retain access after the stream ends
Proper configuration ensures that users can interact and shop through comments seamlessly during your live shows.
Additional Reminder
✅ Triple-check these settings on mobile the day of your show.
🚫 Shop comments will NOT function unless these settings are enabled!
By following these steps, you can confirm that the necessary settings are in place for a successful live simulcast event on Instagram and TalkShopLive.