December 14, 2023 - Press Release,
98 Degrees Reveals New Album With Pre-order Exclusively on TalkShopLive
The legendary boy band 98 Degrees has partnered exclusively with TalkShopLive, the leading live commerce platform, to announce the pre-order of their highly anticipated new album. The album, featuring five re-recorded Greatest Hits and five brand new tracks, includes the ballad and first single, "Got U," and marks the group's first new music release in several years.
December 12, 2023 - ModernRetail Award Recipient,
ModernRetail Awards - Best Use of Shoppable Content
December 4, 2023 - Press Release,
TalkShopLive and Billboard Partner for a Week of Live Shopping Events
TalkShopLive announced a new partnership with Billboard to power the first-ever Billboard Live Shopping Week - a week of live shopping programming featuring some of the biggest stars in music and entertainment.
November 11, 2023 - MarCom Platinum Award Recipient,
November 1, 2023 - Press Release,
TalkShopLive® to Power Best Buy's Holiday Livestream Shopping Series
TalkShopLive announced today that it will power a series of live shopping shows for Best Buy just in time for the holidays. The three-part holiday shopping series kicks off tonight with a live show highlighting the best beauty and wellness tech products, live from the Best Buy Studios.
October 16, 2023 - Press Release,
Leading Live Commerce Platform TalkShopLive Releases New HD Studio App
Leading live commerce platform TalkShopLive was recognized by Fast Company magazine as one of the world's "Most Innovative Companies" earlier this year, and now the "Best Early Stage Technology Company" (AdExchanger) is upholding its commitment to product innovation with the launch of its first broadcast-quality mobile app, TalkShopLive Studio.
October 9, 2023 - Press Release,
TalkShopLive and Good Housekeeping Partner for GH's First-Ever Week of Live Shopping Events
TalkShopLive announced today a new partnership with Good Housekeeping that allows the leading live commerce platform to power the first-ever Good Housekeeping Live Shopping Week, where you can score exclusive deals on gift-worthy products from some high-profile celebs and influencers.
September 27, 2023 - Ad Exchanger Award Recipient,
Best Early Stage Technology Company
June 20, 2023 - PYMNTS,
Walmart Hopes TalkShopLive Livestream Shopping Will Turn Followers Into Sales
In order to meet its ambitious goal of reaching $200 billion in global sales within the next five years, Walmart is ramping up its commitment to livestream shopping. Teaming up with TalkShopLive, the retail giant aims to expand its reach by notifying its followers about livestream shopping episodes in real time, with the ultimate objective of generating greater interest and boosting sales conversions.
June 19, 2023 - Press Release,
TalkShopLive Launches “Shoppable Simulcast” on Facebook
TalkShopLive continues to pioneer live shopping in the United States with the launch of Shoppable Simulcast. The platform’s latest innovation allows sellers to seamlessly simulcast their shoppable livestreams to their Facebook business page as a Facebook Live, all the while keeping the shopping element intact.
June 15, 2023 - Marketing Dive,
Walmart’s Ad Biz Finds Early Success with Video Partners like Roku
The test-and-learn results as well as new and expanded partnerships speak to Walmart’s commitment to growing Walmart Connect, the retailer’s advertising division that saw sales increase nearly 40% in the first quarter of fiscal year 2024.
NBCU’s partnership with Walmart Connect represents the first time the broadcaster’s live sports streaming inventory will be available through a retail media network. The media conglomerate has long experimented with ways to tie ads to commerce, and connecting its premium inventory to purchasing data and the media network’s CTV bundle seeks to meet marketer demands around targeting and measurement capabilities.
May 26, 2023 - People,
Kelly Clarkson is getting candid about her post-breakup album. On Thursday, the singer, 41, discussed why she decided to call her upcoming LP chemistry in an interview with Nancy O’Dell on TalkShopLive Thursday.
May 25, 2023 - Good Housekeeping,
Watch Kelly Clarkson Talk About Her New Album with Nancy O’Dell Right Here
One of the most popular artists of the era, Kelly Clarkson has sold more than 25 million albums and 40 million singles worldwide and won multiple daytime Emmys with her talk show, The Kelly Clarkson Show which is now in its fifth season. Now, ahead of the release of her newest album, she's speaking with fellow TV personality Nancy O'Dell during a livestream interview hosted by TalkShopLive — and you can watch it right here.
May 9, 2023 - Press Release,
TalkShopLive to Host NewBeauty’s 13th Annual BeautyPass Live Award Show on May 10
NewBeauty magazine announced today that the publication's 13th annual BeautyPass Award Show will be transformed into a live and interactive shoppable event. The partnership creates the ultimate night of beauty on May 10 at 8 p.m. EDT on NewBeauty's TalkShopLive channel.
April 12, 2023 - Press Release,
Reba to be Interviewed by Garth Brooks During Special TalkShopLive Event on April 17
Country Music Hall of Famer Reba McEntire will be interviewed by fellow Oklahoman and Country Music Hall of Famer Garth Brooks during a premiere TalkShopLive livestream event on April 17 at 7 PM Eastern/6 PM Central. The two global entertainers and longtime friends will discuss Reba's highly anticipated forthcoming book Not That Fancy: Simple Lessons on Living, Loving, Eating, and Dusting Off Your Boots.
March 2, 2023 - Fast Company,
The 10 Most Innovative Companies in Video for 2023
Our off-hours are also benefiting from innovations in video. TalkShopLive has made shoppable video more turnkey for consumers and brands ranging from TikTok to Walmart. And iMemories has evolved beyond a company that transforms old, VHS home videos into digital assets; last year the company launched a Netflix-like app that allows users to store their personal videos on the cloud and watch them on TV with the push of a button.
March 2, 2023 - Press Release,
TalkShopLive Named to Fast Company’s Annual List of the World’s Most Innovative Companies for 2023
TalkShopLive has been named to Fast Company's prestigious annual list of the World's Most Innovative Companies. This year's list highlights the businesses at the forefront of their respective industries, paving the way for the innovations of tomorrow. These companies are setting the standard with some of the greatest accomplishments of the modern world.
December 21, 2022 - Press Release,
JLo Beauty today launched their first-ever shoppable video in partnership with Vogue's "Beauty Secrets" video series that features the biggest stars sharing their beauty routines and favorite products. The shoppable video is hosted by Vogue's December cover star Jennifer Lopez who not only shares her beauty regimen featuring JLo Beauty, but exclusively debuts two new JLo Body products which are available for purchase within the TalkShopLive video player
December 13, 2022 - Retail Dive,
Best Buy, TalkShopLive Debut In-Store Pickup for Live Stream Shopping
TalkShopLive is working to tie its livestream shopping platform to physical retail stores, starting with a major electronics retailer. “We constantly strive to innovate solutions for retailers and brands to connect their live shopping experiences with physical shopping experiences,” TalkShopLive CEO and founder Bryan Moore said in a statement. “For our large retailer partners, we have proven that products featured in TalkShopLive shows often garner an omnichannel sales lift upwards of 1500%. As holiday shopping often leads to shipping delays, in-store pickup allows customers to have a personal and interactive live shopping experience without any worries on delivery times.”
December 12, 2022 - Press Release,
TalkShopLive Brings In-Store Pickup to Livestream Shopping with Best Buy
'Tis the (inaugural) season for live shopping and in-store pickup! Leading live commerce platform TalkShopLive® today announces that it will offer customers the option for in-store pickup for the first time in partnership with Best Buy. The platform's newest innovation comes just in time for the holiday shopping season, eliminating costly shipping expenses while getting products to customers faster than any other live shopping company in the marketplace.
November 22, 2022 -Press Release,
TalkShopLive® continues to pioneer the live commerce landscape with the launch of the first-ever "live commerce window shopping experience." Beginning Wednesday, November 23 at 8 p.m. Eastern and running through the holidays, select retail windows in New York City will stream TalkShopLive shows through a unique partnership with FrontRunner Technologies. The partnership brings cutting-edge live shopping technology to NYC's busy retail streets to highlight the convergence of physical and digital, bringing forward an entirely new retail experience never before seen.
November 22, 2022 - Chain Store Age,
New York Store Windows Become Livestream Shopping Touchpoints
Window shopping has taken on a high-tech spin in New York City this holiday season. Beginning Wednesday, November 23, select retail windows in the city will stream live shopping programs through the holiday season. Livestream commerce platform TalkShopLive is partnering with digital media technology provider FrontRunner Technologies to deliver what the companies are calling the first-ever “live commerce window shopping experience.”
August 4, 2022 - Press Release,
Today, Garth Brooks announced on Good Morning America that TalkShopLive, the leading social selling, online network, will exclusively stream highlights from Garth: Live from Central Park for the first time since 1997 on this Sunday, August 7, in celebration of the concert's 25th anniversary.
July 13, 2022 - Press Release,
TalkShopLive announced the Walmart Live Book Club powered by TalkShopLive in partnership with ReaderLink, will launch on Wednesday, July 13 at 7 p.m. ET. The Walmart Live Book Club is a new, innovative way for customers to connect with popular authors and shop new releases.
July 6, 2022 - Press Release,
NUDESTIX and Glamzilla to Join TalkShopLive for Brand’s First Shoppable Master Class
TalkShopLive announces it will host the no-fuss makeup brand and millennial favorite, NUDESTIX, on Thursday, July 7 at 6 p.m. EDT for the brand's first Master Class.NUDESTIX co-founder, Taylor Frankel will host the livestream on TalkShopLive and be joined by special guest, Stephanie Valentine, the professional makeup artist and leading TikTok content creator, fondly known to the beauty community as Glamzilla.
May 25, 2022 - Press Release,
Norwegian Cruise Line (NCL) will host the cruise industry's first live show on the shopping platform tonight, May 25, at 8 p.m. ET. The live forum will promote NCL's CruiseFirst, a value-add program offering guests both increased flexibility and additional savings when booking their dream cruise vacation in 2022 and beyond.
May 19, 2022 - Press Release,
TalkShopLive announces today the addition of two executives from leading technology and entertainment companies, who will be taking on instrumental roles in the continued growth of the company. John Hall, Co-Founder of Tradesy has been tapped as Chief Technology Officer and Tony Grotticelli, most recently Universal Music Group Nashville's Vice President of Digital Marketing, will be taking on a similar position at TalkShopLive. The hires are tasked with moving forward the company's goal of major expansion, aiming to increase the team by 300% by the end of 2023.
February 7, 2022 - Press Release,
Dolly Parton and James Patterson to Join Nancy O’Dell For Exclusive Interview on TalkShopLive
Dolly Parton, the iconic singer, songwriter, actress, author, entrepreneur and humanitarian, and James Patterson, the legendary author and philanthropist, will join beloved TV personality, Nancy O'Dell, for a special conversation on The Nancy O'Dell Channel on TalkShopLive on Wednesday, Feb. 16 at 3:00 p.m. ET. Parton and Patterson will join O'Dell to discuss their new book, 'Run Rose Run.'
December 14, 2021 - Press Release,
Live Streaming Social Commerce Provider, TalkShopLive, Teams Up with Walmart
TalkShopLive has teamed up with Walmart! The platform now enables Walmart to provide shoppable content through embeddable videos across Walmart.com, multiple media outlets, brand sites, talents sites and social platforms with one click sales execution, removing friction in path-to-purchase. The company has built a reputation for its ease of use and transparency with its patent-pending proprietary technology that allows customers to purchase products within the video player on any site where it is embedded, turning everywhere a video is shared, into point-of-sale.
November 15, 2021 - Press Release,
TalkShopLive Announces ‘Stars Shop Small Business’ November 15-19
Stars Shop Small Business, a dedicated week where celebrities representing the worlds of TV, film, music and sports will feature their favorite small businesses whileTalkShopLive puts a spotlight on all of the small businesses on the platform. Businesses featured in this initiative will have free shipping for all products during the live events, making shopping small business fun and affordable for any holiday gifting.
September 10, 2021 - Press Release,
TalkShopLive announced their month-long partnership with Born This Way Foundation to encourage participants to practice kindness toward themselves and others this September. Participants who take the pledge will help build kinder, more connected communities that foster mental wellness. Talkshoplive's built-in "donate" button, which appears on every checkout site-wide, will direct all funds raised this month to Born This Way Foundation.
July 22, 2021- Press Release,
TalkShopLive Launches Shopify App
Today the launch of the TSL Shopify app, which allows Shopify store owners the ability to sync products to their TSL account. Orders placed through their TSL shows flow through their existing Shopify fulfillment process, making order management easier than ever. The app is available for download now in the Shopify App Store with a free version that offers up to 25 products syncs per month.
July 8, 2021- Press Release,
TalkShopLive Announces $6 million in Additional Seed Funding Led by Raine Ventures
TalkShopLive announced today the successful completion of a $6 million seed extension funding round led by prominent TMT-focused venture capital firm Raine Ventures and a syndicate of renowned angel investors drawing from the entertainment and retail industries. Spero Ventures, a top-performing venture capital firm, led TSL's first seed investment round. This now brings the fast-growing startup to $10.5 million raised to date.
June 3, 2021 - Press Release,
TalkShopLive is heading to the kitchen! Today, the groundbreaking livestream commerce platform announced that on Thursday, June 10 at 7pm ET, Bon Appétit Test Kitchen Director Chris Morocco will join the platform for a LIVE cooking demonstration. He will show guests how to whip up his Chicken and Green Bean Stir-Fry. Throughout the episode, viewers will have the opportunity to purchase a discounted print subscription, as well as a Bon Appétit wine key and t-shirts in a variety of sizes and colors.
April 22, 2021 - Press Release,
Nancy O’Dell Launches TalkShopLive Channel with Oprah Winfrey as First Guest
Beloved TV personality Nancy O'Dell will be joined by Oprah Winfrey for an intimate conversation to mark the launch of The Nancy O'Dell Channel on TalkShopLive on Thursday, April 22 at 8pm ET. The two will chat about Winfrey's powerful new book, "What Happened to You?: Conversations on Trauma, Resilience, and Healing" which she co-wrote with renowned brain and trauma expert Dr. Bruce D. Perry, who will join Winfrey and O'Dell for the conversation.
April 19, 2021 - Press Release,
TalkShopLive® today announced their commitment to support and celebrate the unique diversity that makes up all communities through their #ShopAsian week which will showcase and shine light on Asian entrepreneurs and Asian-owned businesses. With the curation of hand-picked products and founders by a longtime TalkShopLive entrepreneur, Chef Katie Chin, #ShopAsian week kicks off April 19th and stands to support all businesses, giving them the vehicle to thrive.
April 12, 2021 - Press Release,
Instagram fitness sensation and philanthropist Isaac Boots (isaacboots.com) will exclusively launch a bi-monthly TalkShopLive series titled "TORCH'D Shop Live" on the immensely popular sales platform. Isaac will personally curate and showcase "Isaac's Favorite Things" from the categories of fashion, accessories, fitness, health & wellness, grooming/personal care, food & beverage, jewelry, eyewear and footwear
March 12, 2021 - Press Release,
Catherine Zeta-Jones to Launch Artisan Crafted Coffee Line Casa Zeta-Jones Coffee Via TalkShopLive
On Monday, March 22nd at 6:00pm ET, Academy and Tony Award-winning actress Catherine Zeta-Jones invites fans for coffee during the launch of her artisan crafted coffee line, Casa Zeta-Jones Coffee via TalkShopLive. Expanding the Casa Zeta-Jones family of products, Casa Zeta-Jones Coffee was developed in partnership with some of the finest coffee roasters in the industry and sourced from a variety of select beans from all over the world to create six specialty coffee blends.
February 25, 2021 - Press Release,
Ingram Entertainment announced that they will launch a Rock n Roll Channel on the platform that will feature prominent music artists and pop culture icons from current contemporary personalities to the legendary. This partnership will help to encourage direct-to-consumer sales growth for artists and labels, under Ingram Entertainment's distribution umbrella, through talkshoplive's interactive platform. Ingram Entertainment, supported by TalkShopLive, will secure the entertainers, produce and host each evening, and fulfill fan orders placed on TalkShopLive's platform.
February 16, 2021 - Press Release,
TalkShopLive announced today that it has closed a $3 million seed round of financing led by Spero Ventures LLC, to further scale the livestream network. The financing will accelerate the expansion of TalkShopLive product management and technical teams, meet increased demand from sellers and customers, and scale the network worldwide.
February 5, 2021 - Press Release,
TalkShopLive announced their month-long partnership with The King Center in honor of Black History Month. The site's built-in "donate" button, which appears on EVERY checkout site-wide, will direct all funds raised to The King Center's "BE LOVE" campaign, a growing movement of courageous acts to achieve justice. The "BE LOVE" campaign encourages participants to pledge to create what Dr. Martin Luther King, Jr. called "The Beloved Community," a society driven by love in their thoughts, words, decisions and actions, honoring the humanity of every individual.
January 26, 2021 - Press Release,
TalkShopLive announced the incredible lineup of chefs and experts joining their "Food" specialty week, which kicked off Monday! Following the success of their "Beauty & Wellness" week, which showcased some of the most popular skincare, workout, nail, and mental health specialists on the platform, "Food" week will turn to all things delicious, featuring professional chefs, amateur bakers, and a wide variety of unique items for your kitchen.
January 18, 2021 - Press Release,
TalkShopLive to Host Specialty Weeks Including “Beauty & Wellness,” “Food,” “Galentine’s Day”
TalkShopLive will highlight a few key groups of sellers through a series of specialty weeks, kicking off today with a "Beauty & Wellness" week, and going on to include "Food,", "Galentine's Day," and others to be announced soon. "Beauty & Wellness" week will showcase some of the most popular skincare, workout, nail, and mental health specialists on the platform, as they come to viewers LIVE to offer tips, answer questions, spotlight their favorite products and services, and much more.
December 12, 2020 - Hollywood Reporter,
Why Stars Are Selling On Livestream Shopping Site TalkShopLive
Matthew McConaughey, Dolly Parton, Alicia Keys and Julie Andrews — attracted by the ability to set their own schedules and design their own experiences — have chosen the e-commerce site to highlight their latest projects and move merchandise.
December 11, 2020 - Los Angeles Times,
Why Celebrities Are Saying Goodbye to TV Infomercials and Hello to TalkShopLive
With the pandemic-related cancelations of live concerts, book readings and other gatherings where fans could be close to their favorite celebrities, livestream shopping is gathering momentum as a pragmatic tool and a communal activity.
November 25, 2020 - Press Release,
TalkShopLive® announced today that on the heels of his hugely successful "Save Small Business America" campaign, Howie Mandel will return to the platform, this time focusing on Small Business Saturday, just in time for the holidays. On Saturday, November 28 at 7pm ET, Mandel will go LIVE with owners from five very special small businesses to showcase their products in time for the crucial holiday shopping season. Not only can viewers tune in and make purchases, but they will be able to write in with questions that Howie and the business owners will answer in real time.
November 19, 2020 - Press Release,
Fred Segal Launches Fred Segal LIVE Shopping Channel on TalkShopLive Presented by Mastercard
Fred Segal LIVE on TalkShopLive®, the first live video streaming, shareable, embeddable commerce platform that lets you experience brands live. Presented by Mastercard, Fred Segal LIVE offers an eight-week livestreaming shopping experience focused on celebrating the "Power of Diversity." Premiering on Monday, Nov. 23, the show will livestream weekly on Mondays beginning at 4 p.m. PT and will showcase collaborations with Black-owned, women-owned, minority-owned and small businesses while offering exclusive promotions for viewers and easy online checkout experience with Click to Pay.
May 28, 2020 - Press Release,
TalkShopLive Launching Pay-To-Enter Livestream Service
TalkShopLive announced that it will launch a pay-to-enter livestreaming service. As more events, brands, and content creators (i.e. personal trainers) are transitioning to virtual offerings, talkshoplive's additional new service will enable them to monetize "live" shows and offer consumers a one-of-a-kind, personal experience from the safety of their own homes. The platform's hugely successful free services will remain in place as well.
April 10, 2020 - Extra,
How Howie Mandel Is Overcoming His Anxiety Over COVID-19
Comedian Howie Mandel is dealing with the coronavirus outbreak in his own way... Aside from “America’s Got Talent” Howie is also trying to help small businesses like the Hungry Monkey Baking Company during this trying time with Talk Shop Live’s Save Small Business America.
April 9, 2020 - Chicago Food Magazine,
Lake Forest-Based Hungry Monkey Baking Company Launches Social Distancing Treat Boxes
The Hungry Monkey Baking Company, of Lake Forest, Illinois is now selling “Social Distancing Treats Boxes” to send to friends and loved ones who are socially distancing. The company was also recently featured by Howie Mandel, comedian and America’s Got Talent judge, on an online shopping show, TalkShopLive. Mandel’s show was created to help small businesses survive during the COVID-19 pandemic.
April 9, 2020 - Fox Business,
Comedian Howie Mandel Helps Coronavirus-impacted Small Businesses
Howie Mandel, comedian and judge on "America's Got Talent," is using TalkShopLive to aid small businesses most impacted by the coronavirus. Mandel is a host on the platform, which is dedicated to digital shopping. Any small business owner can set up an account channel in order to reach current and potential customers, talk about their business and sell their product.
April 2, 2020 - Beauty Independent,
Streaming Shopping Platform TalkShopLive Seizes the At-Home Moment To Showcase Small Businesses
At streaming e-commerce startup TalkShopLive, usage was up 50% last week, and it’s anticipated to double this month. In addition, the number of shows the platform facilitates is on pace to quadruple to soon reach 250 a day. With the eyeballs on it increasing, TalkShopLive has tapped comedian and “America’s Got Talent” host Howie Mandel to introduce its Save Small Business campaign and present two shows in both April and May featuring small businesses. The debut show Wednesday spotlighted Hungry Monkey Baking Company, and the bakery’s handmade treats sold out.
April 1, 2020 - People,
Help Small Businesses During the Coronavirus Pandemic
Howie Mandel is using his time in isolation to support local businesses, and has found a way for anyone to get involved. The America’s Got Talent judge has teamed up with social retail platform TalkShopLive to launch an initiative assisting small business owners in reaching customers, telling their story and selling their products during the COVID-19 pandemic.
October 23, 2019 - Times Square Chronicles,
On the social retail platform, TalkShopLive®, Julie Andrews interacted with viewers live for the first time ever in celebration of her new book “Home Work: A Memoir of My Hollywood Years,” which is available now. In conversation with Adam Shankman, Andrews reflected on her remarkable career in the entertainment industry, sharing stories about how she balanced fame and family and what it was like to play such iconic roles as Mary Poppins and Maria von Trapp.
June 28, 2019 - Broadway World,
Trisha Yearwood Unlocks Pre-Order For New Album EVERY GIRL Today
As the history-making lead single "Every Girl In This Town"continues to heat up airwaves and streaming platforms, three-time GRAMMY® Award-winning country superstar Trisha Yearwood unlocks the pre-order for her anxiously awaited upcoming album, Every Girl, today. It arrives in stores and at all Digital Services on Friday August 30, 2019.
May 22, 2019 - Publisher’s Weekly,
TalkShopLive Partners with ReaderLink to Offer Books
Looking to add books to its interactive selling platform, TalkShopLive, a streaming video shopping network offering social media–driven retail, is partnering with ReaderLink Distribution Services to offer book fulfillment to TalkShopLive clients.
May 4, 2019 - Forbes,
Garth Brooks Sells More Than 1M Vinyl Records On Pre-Order
Country star Garth Brooks likes to break records and he's just smashed yet another by surpassing one million in vinyl pre-order sales of his box set “Legacy Collection.” For Brooks, however, this means more to him than just breaking sales records. There's something special about a vinyl record.
March 9, 2018 - Press Release,
TalkShopLive Launches the First Ever Live-Stream Social Selling Network
TalkShopLive launched today, offering everyone from small business owners to mainstream brands and influencers a platform to create their own live streaming home shopping shows. The first network of social selling shows powered by user generated content, TalkShopLive™ is also a full service storefront and an intimate shopping exchange never before experienced in online purchasing for sellers and buyers.
March 6, 2019 - Forbes,
Garth Brooks Breaks Vinyl Sales Records with 420k Sold In 18 Hours
Garth Brooks launches the pre-order of his vinyl box set collection by going directly to his fans in an interactive livestream. Celebrities and everyday entrepreneurs are turning to streaming social selling network TalkShopLive to do business. And, there's a reason. Business is booming!
March 27, 2018 - Tubefilter,
Livestreaming Ecommerce Platform TalkShopLive Wants to Democratize The Home Shopping Experience
New ecommerce app TalkShopLive looks kind of like a social version of the Home Shopping Network. Launched earlier this month, TalkShopLive offers a platform for really anyone to promote and sell products through live video streams. As of this writing, you can find streams for “pink silk gay pride bow ties” promoting breast cancer awareness sold by a man named Tommy Geraci, a child’s toy promoted by Dixie Longate (aka the “tupperware queen),” whitening toothpaste, and a dating site called Loly, created by Adryenn Ashley, a self-proclaimed “crypto influencer.”